Instagram Plus Features Explained (2026 Complete Guide)

Instagram Plus is Meta's new optional subscription built for people who want more control, quieter viewing, and deeper story tools without changing the free Instagram experience everyone already knows.

Meta announced Instagram Plus in June 2026 as a monthly upgrade with exclusive features across three themes: getting closer to who matters, seeing previews and insights, and making the app feel personally yours.

If you searched for Instagram Plus features, Instagram Plus APK, or how Story Preview works, this guide maps every major capability in plain language so you can decide whether Plus is worth enabling. For a side-by-side breakdown, read Instagram Plus vs Regular Instagram.

Privacy features people search for first

Story Preview lets you watch stories without appearing on the viewer list. Message Preview lets you read DMs without marking them seen. Together they reduce the social pressure that comes with always-on receipts.

Story tools that boost reach and expression

Story Spotlight pushes a story toward the top of friends' trays. Story Extend keeps a story alive for up to 48 hours. Super Hearts send animated reactions that stand out in a creator's inbox.

Insights that go beyond a simple view count

Rewatch Insights show replay counts. Search Viewer List finds a specific person instantly. View timestamps and viewer notifications add timing and alerts for the people who matter most.

Personalization and profile control

Custom bio fonts, story fonts, message fonts, and custom app icons help Instagram feel like your product. Extra profile pins, profile-only posts, and highlights-only sharing give creators cleaner publishing workflows.

How to try Instagram Plus today

Where Meta has enabled the official subscription, open Instagram Settings and look for Instagram Plus. Android users should follow our step-by-step How to Download Instagram Plus APK guide, or go straight to the Download APK page for version details and install steps. Browse the full Instagram Plus features hub anytime.